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Paddington, the much-loved children’s character, has teamed up with UNICEF to help children learn all about the lives of their peers around the world. Embarking on a journey to a new and wonderful place each month, Paddington sends back story-packed postcards (and more!) – perfect for children aged 4-10. Hundreds of families in Ireland have already joined Paddington’s adventures, helping their little explorers learn from other children across the world while supporting UNICEF’s work to ensure every child is healthy, happy and safe. 

For a monthly direct debit of €21, families in Ireland can support UNICEF and as a bear-sized thank you, Paddington will send each child a personalised postcard (with more surprises) every month. UNICEF receives 100% of this monthly donation which goes towards supporting children around the world.

Peter Power, Executive Director at UNICEF Ireland said that the response from people in Ireland has been “extremely positive” since the campaign launched, “1,500 families in Ireland have signed up to date to join Paddington on his worldwide adventure and receive a monthly postcard pack from him. We all know that children are naturally curious and love to learn new things. That is why with each pack, children will be able to explore a different country with Paddington and learn about the life of a child who lives there.”

Included in every pack is a postcard from Paddington, the story of a child from that country, stickers, fact cards and an activity pack. Parents will also receive an accompanying email which will help to bring the pack to life for them and their children.

Like millions of children and families around the world, Paddington had to flee his home to build a new life. His story exemplifies kindness, tolerance and perseverance in the face of adversity, making him the perfect champion for children’s rights.

With the festive season fast approaching, UNICEF Ireland is also encouraging people in Ireland to consider choosing Paddington’s Postcards as a gift for the little ones in their lives. This unique and educational gift will assist UNICEF in supporting vulnerable children around the world and continuing their vital work.

To sign up to Paddington’s Postcards for a monthly donation of just €21 in Ireland, please visit

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